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Competitive Intelligence helps you to understand which other businesses are in your market, what they offer, how they are perceived, and how customers compare them to you. Social media is the best place to gather this highly valuable insight, and this eBook will show you how. This e-book features important insights, including: 1. The value of competitive of intelligence 2. What is competitive intelligence 3. Where to look for competitive intelligence 4. How to set up your competitive intelligence strategy 5.How to choose the right monitoring and reporting tools
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