The Data-Inspired Art of Sales Acceleration

Marketers typically think of sales acceleration as abbreviating the time it takes to make a lead sales-ready. We think it's time to extend the concept to include what we can do to help sales close on the deal faster.

Learn how to enhance your lead generation programs by using data to get sales ready for the prospect. Download to learn:
  • How to put sales and marketing on the same page - with five straightforward questions
  • How to develop the kind of customer data analytics that will rev up your sales engine
  • The art of preparing sales to continue (vs. reinitiate) a marketing-originated relationship
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