The Data Trust Imperative – Retail

It has never been more important to stand out in the retail market - and now that the world is facing COVID-19, all brands face the challenge of this shockwave in refreshing their customer understanding.

Failure to do so is a failure to respect this new customer reality, and this is where the importance of “data trust” remains unparalleled. It is first-, second- and third-party data that will enable brands and organizations to better serve people - especially as digital communication accelerates. It’s all about ethical data, unified and used in ethical ways to do good.

Now, more than ever, is the time to build “data trust” through exceptional data-driven marketing. It is critical to brand trust and gives people not only the marketing that’s relevant to them but the products and services they really want and the experiences they deserve.

What’s in this eBook:

  • The Data Trust Gap
  • The Six Convictions of Data Trust
  • Cracks in The Data Stack
  • The New Data Trust Stack
  • Data Trust In Action


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