This eBook warns against the creeping commoditization that can infuse your product or service with an air of the same-old thing. 

Follow these 9 strategies to stand out:

• Lead the customer
• Use e-commerce to re-invent everything
• Fight back via systems intergration 
• Design matters 
• It's the experience 
• Women rule 
• Embrace an age of self-determination 
• Think global 
• Brand power 

Pursuing Difference is all about passion and stomping out the ordinary!