Customer Experience (CX) is the aggregate of customers' engagements with your brand which influences their perception of you. It reflects every physical and digital touchpoint across the customer journey. When designed, implemented, and optimized correctly, a successful CX should feel consistent, seamless and positive for your customers no matter where, how and when they interact with you.

Investing in scaling and delivering exceptional CX increases customer loyalty and retention builds greater customer lifetime value and drives better word-of-mouth and referrals.