Google search engine results pages (SERPs) have greatly evolved over the last 10+ years, and as a result, so have the ways in which searchers have been conditioned to behave. The way people look at, and click on, the search results have changed.

User intent, relevant content, brand power, paid vs. organic results, an ever-changing algorithm…these all are pieces of an increasingly complex puzzle.

This eBook, drawing on past Mediative research, will help you improve your odds of being seen—and clicked on— by the right audience.

- 10 tips to earn more organic clicks

- 10 tips to earn more paid search clicks

- 3 tips to earn more organic clicks when a knowledge graph result is on the SERP

Download your copy now!