The End of A/B Testing

Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentation is all about groups – not individual customers.
It doesn’t scale – the more dimensions and choices you want to make, the longer testing takes. Self-learning AI will transform how marketers personalize and rule A/B testing obsolete.

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