Despite the constant talk of data-driven decisions, organizations of all sizes are still missing the mark on how to effectively capture and use the troves of data being generated every day, whether it comes from users, outside industry resources, or their own networked devices. In fact, most business and IT decision makers estimate that 55% of their data is dark data, information you don't know you have, or can't fully tap. 

With the right approach, data makes it simple to:

• Make better informed decisions about every part of your business
• Run your operations more efficiently 
• Optimize user and customer experiences
• Detect the fingerprint of fraud - or prevent it altogether.
• ... and so much more. 

Read the Essential Guide to Infrastructure Data, brought to you by Splunk, to learn how to bring data to every question, decision, and action in your business.