Customer engagement is no longer a “one size fits all” marketing strategy, but it’s surprising to see how many professionals still fail to adjust to this evolution. In this environment, continuously acquiring new customers is more costly and unreliable, which is why customer retention is now a priority.

This guide includes multiple perspectives, including:

• Creating a great customer experience
• Ways to improve customer retention
• Why customer loyalty is about more than a program
• How to make loyalty a part of consumers’ everyday lives
• Predictions for the future of customer experience

It’s imperative now more than ever for brands to cut through the noise and find ways to add value to consumers’ lifestyles to keep them engaged.