Over the last several decades, organizations have relied heavily on analytics to provide them with competitive advantage and enable them to be more effective. Organizations are now forced to look deeper into their data to find new and innovative ways to increase efficiency and competitiveness. With recent advances in science and technology, particularly in machine learning, organizations are adopting larger, more comprehensive analytics strategies.

This eBook provides a guide to some of the opportunities that are available for using machine learning in business, and how to overcome some of the key challenges of incorporating machine learning into an analytics strategy.