Today’s market for ABM platforms can be characterized by a wide variety of solutions and approaches, and while most vendors have strong core competencies in one or two key areas, few tick all the boxes. Forrester’s ABM platform New Wave is an important tool to help you evaluate and select technology vendors. But define your ABM strategy first, and then choose a platform. Only after you have defined your ABM strategy can you properly prioritize the capabilities each vendor offers based on the criteria most important to you.