The Forrester Wave: Cross-Channel Campaign Management, Q2 2016

In this report, you will discover The CCCM market is evolving as more B2C marketing professionals build on their CCCM foundations to deliver contextually relevant customer interactions. Critical capabilities now include advanced analytics, real-time interaction management, and digital channel delivery versus traditional marketing automation tools. Download The Forrester Wave: Cross-Channel Campaign Management report to: See why CCCM is shedding its direct marketing lineage Learn why B2C marketing pros rely on CCCM to drive customer interactions Gain an understanding of the leading solutions that combine systems of insight and engagement Download the report today to gain valuable insights into why Emarsys was cited as a Strong Performer. Request Free!