Watch this on-demand webinar for expert analysis and strategies to help you prepare for GA4 as well as insight into trends in measurement, tracking, and media-mix modeling for digital marketing conversions.

In this on-demand webinar, you will learn more about:

• Google’s transition from UA to GA4 and the critical differences in how these technologies will measure your website traffic and other improvements.
• The “cookie-less future” and how ad platforms are working towards strengthening attribution in a world without cookies tracking performance.

How media-mix modeling is evolving to account for a cookieless and privacy-first ecosystem.