The GRIT Report Q3 & Q4 2018

The latest edition of the GreenBook Research Industry Report is here, providing the industry with a 360-degree view of all things market research. This report provides buyers and vendors with the knowledge they need to navigate the world of insights.

This report includes comprehensive responses from over 1,260 respondents and extensive snapshots of the market research industry, including:

  • How the MR supply chain can become maximized and made more efficient
  • The holistic integration of more emerging research tools and methodologies
  • How the industry is shifting to collect and rely more on unstructured data

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