A few years ago, the biggest conversations around 3D visualization technology focused on the movies. But today, If you want to get your customers’ attention and turn that attention into purchases, you’ve got to offer compelling visual content on your website. And interactive 3D technology is about as compelling as visual content gets.

This guide will detail the types of 3D product experiences that brands can implement, from 3D configuration to virtual photography and augmented reality. It also outlines the ROI and digital transformation benefits, as well as giving clear direction on how to get started.