The Latest Marketing Trends in the CPG Space

Wariness toward in-store shopping has accelerated the need for stronger e-commerce and DTC strategies from CPGs, with poor online experiences becoming big deal breakers for consumers. At the same time, CPGs have found themselves at the center of calls to promote diversity and inclusion on both the marketing and product fronts.

Trendline highlights include:

• How category leaders like Procter & Gamble are adopting a startup mentality to spur further growth and innovation
• General Mills CMO’s insights into accelerating e-commerce and data-driven strategies during a pandemic year
• Where Unilever is leveraging its organizational power to drive social good

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