Churn is the enemy of every SaaS business.

A customer who leaves before you have recouped your cost of acquisition is the worst possible outcome: worse than not signing up a customer at all. We have collected the advice of some of the world’s most successful and outspoken investors and SaaS C-suite executives for an insight into meeting the churn challenge head-on.

This book shares quotes from:

• Bill Macaitis - ex-CMO of Slack
• Patrick Campbell - ProfitWell
• Elizabeth Glover - Zuora
• Nina Pepper - Vizolution
• and many more..