The marketer’s guide to universal retail in 2021

Covid has upended the Retail industry. Global lockdowns forced traditionally brick-and-mortar companies to take their operations fully digital. To compete within their markets, brands had to adapt their marketing and customer experience strategies to an e-commerce surge that’s still happening in 2021.

Universal retail is a strategy for retailers to bridge the gap between digitally native customers they acquired online and customers they acquired in store. To achieve universal retail in 2021 and beyond, brands are building hybrid physical-digital retail experiences that anticipate the specific items customers want and the way they want to purchase them.


Discover the following in this guide:

  1. How retail marketers are adapting to pandemic behaviors
  2. Essential tactics for unlocking personalization
  3. The role of customer data platforms in helping retailers grow and retain customers


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