The New Event Marketing Opportunity

Where does day-dreaming about what’s the possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent from the organization’s overall marketing strategy.

In this eBook you’ll discover: 

  • What a New Event Marketing Opportunity is, and why it’s the most strategic way to think about your events Channel strategy
  • Tips on goal setting for every type of event
  • Event tactic strategy: Goals and intended outcomes drive the format
  • Technology: Simplifying the stack to make it more efficient
  • Where do we go from here?


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