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Simply having a Patient Engagement Program is not enough. With the rise of specialty medicines, the risk of non-adherence and the demand for value from all stakeholders, it’s no surprise that patient support programs are becoming essential for patients to optimize outcomes, and for pharmaceutical companies to experience the full value of their launch. However, it’s not enough to simply bolt on a one-size-fits-all support service around a new medicine; the bar is high, and the ambition is to deliver a truly differentiated patient engagement service with measurable results. We’ll go through all the stages of the development process – providing you with practical advice to design your next world-class Patient Engagement Program. |
