Before the pandemic hit, retail was already experiencing a revolution. Fast forward from 2020 to the present day, change in retail has accelerated at a startling pace. Digital adaptation has become critical for retailers — and customer identity management is at the forefront as a key enabler. As competition increases, acquiring and retaining loyal customers is dependent on scaling a frictionless and secure experience.
Kate Ancketill, retail futurist and frequent speaker with the NRF, addresses digital adaptation, the latest trends in commerce, and her predictions for what to expect as the industry continues to evolve. From brick and mortar to the metaverse, and everything in between, Kate Ancketill and Courtney Fong, Okta, will discuss how identity lays the foundation for the seamless (and secure) experience customers expect.
