A 360-degree customer view, often called a single customer view is an aggregation of all of the data you have on an individual customer culled from the various touchpoints they have with your brand and pulled together to provide a complete (or as complete as possible snapshot) of that shopper and their behaviors and preferences, including purchase history, website visits, support inquiries, channel usage, etc. The goal of the 360-degree view is to leverage this data to increase the effectiveness of marketing efforts, boost sales and ultimately drive bottom-line revenue.