A product-centric organization keeps you customer-first. These days, customer-first isn’t a platitude — it’s a vital mindset that bridges the gap between your business’s current offerings and the ever-evolving needs of your customers.

The Role of Product — written by General Assembly's Product Management standards board — gives leaders a place to start when creating — and maintaining — product-driven and customer-centric business cultures.

Download the Role of Product to Gain:

• An understanding of why becoming product-centric is a good business decision.
• An overview of the behaviors needed in order to become product-centric.
• Communication tips for cultivating a product-driven culture.