The Sales Development Playbook

Did you know that the average response rate of direct mail is 9%, compared with 1% from email? Prospects today are inundated by digital noise, and it's getting tougher to meaningfully connect with them. So how can you make a difference?

Corporate gifting is a must-have strategy, capable of breaking through to your prospects and boosting your pipeline.

In our new playbook, we explore:

  • The key steps to create a direct mail strategy
  • Gifting tips from top SDRs
  • When and how to put your gifting plays in place
  • Noise-proof omni-channel cadences
  • The crucial role of your tech stack

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