The State of B2C Data-Driven Marketing

In a disrupted digital world, data-driven marketing is more important than ever. The imperative to be customer-first also means being data first - brands must use trusted, relevant data at the right moment to drive every single customer interaction. 

 

We recently commissioned a report with Martech Alliance to explore the latest trends and challenges for data-driven marketing. 

 

Read the full report to explore: 

  • How we define an organisation’s level of data-driven marketing maturity, and how the organisations scored. 
  • Strategies CMOs are leveraging to advance their maturity. 
  • A deep-dive into how America’s Test Kitchen transformed from being product-centric to customer-centric.
  • How Heathrow increased customer satisfaction. 
  • The role of Customer Data Platforms (CDPs) in delivering a unified, accessible customer data. 
  • Data marketing skills and knowledge needed to underpin success.
  • And much more!


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