The State of Chat In Retail 2021

According to Forrester Research, 42% of US online adults said that it was important for retailers to offer online chat on their websites, up from 27% in 2019.  Is your business prepared?

Download the latest report from Forrester to understand:

  • The current state of chat and why it should be a key piece of all customer experience strategies
  • How chat needs to be fluid and customer-guided across many use cases
  • When initiatives work, what factors make them a success


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