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This guide is specifically for Tech Founders who want to drive their marketing to achieve their next round of funding. With the continued rise of digital channels, mobile communications and social media, today anyone can be a marketer. Just as with YouTube, anyone can be a broadcaster – but then, not everyone can be Netflix or the BBC. We are witnessing a time where technology is making marketing easier than ever before, but where navigating the complexity and getting it right has never been so hard. And startup marketing – especially for tech startups – brings with it an additional set of challenges, pressures and demand for seasoned marketers, pioneering innovators and ambitious founders alike, as they strive to build and grow their businesses. That’s why we wrote this guide. We’ll help you understand the dynamics of startup marketing and show you how to cost-effectively generate leads and drive revenue growth. WHAT YOU’LL LEARN:
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