An image says more than a thousand words - and a video more than a thousand pieces of marketing material.

Today's tech marketers understand the importance of video: other than a live personal interaction, nothing tells a story, informs, and communicates better than a video. Video is compelling, engaging, and unique, which makes it a great asset for disruptive tech vendors who often have to explain new, disruptive products and solutions to clients.

86% of marketers say video has helped them generate new leads. But using video can be pricey and time-consuming, and, if not planned and executed correctly, get lost in a wealth of digital content or even worse, create a negative impression.

This eBook will give you some insight into video best practices and how to use video for awareness and growth.

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.