The Technology Marketer’s Guide to Leveraging 3rd Party Content

If it sounds like research-based thought leadership is time and resource consuming, that’s because it is. If your team is smaller or constrained by time or other initiatives, launching your own research effort and crafting an entire thought leadership strategy and campaign might be out of reach.

Choosing a trusted third-party to help with any or all elements of the campaign can be tremendously helpful. In fact, 67% of technology buyers use third-party analyst reports or creditable content from industry influencers when making purchase decisions. Cultivating relationships with these experts can benefit your marketing efforts in several ways.

In this strategy guide you will learn how to:

  • Leverage 3rd party experts
  • Choose the right 3rd party
  • Decide the right research to utilize
  • Develop thought leadership content with 3rd party validation

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.



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