Which terms do most people use when they’re searching for legal representation online? It’s crucial to target the right keywords to maximize your lead generation and client acquisition efforts. If you’re not sure whether local prospects can easily find your firm online, our guide will show you how to research the best keywords to target based on your firm's practice area(s) and location. We will also walk you through resources you can use to improve your Google Search page rankings. Your firm’s competitors use this data to market their legal services online — and you should, too!