If you’re ready to build marketing automation into your menu of agency services, you’ll probably want to start by offering it to existing clients as an upsell. But how do you decide which clients would benefit most from the service, and how do you prove that it’s working?

In this special three-section guide you’ll learn:

• How to set the right goal for the right client
• How to customize your pitch for each client’s goal
• 6 tips to doubling campaign ROI quickly
• How to bundle your services to attract new clients