Back in June, Apple announced Mail Privacy Protection (MPP) would be coming to their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple, “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It prevents] senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.”
Instead of killing opens, though, MPP is actually over inflating the number of opens by way of pre-fetching images in an email, even for emails that have not been opened by a human. SparkPost has written this guide for you – the marketing professional working hard every day and needing some support through this major change. They've comprehensively captured as many questions as possible. Download it now to help combat the challenges of MPP. Request Free! |