Three out of 10 website visitors perform a search and search users are up to 5X more likely to convert. Still, for many companies, improved site search is an afterthought. An AI-powered search experience brings a variety of benefits, such as improved conversion rates, increased time spent onsite, and higher customer satisfaction. Effective site search allows you to deliver the relevant, personalized experience your visitors are looking for. This guide provides practical and easy-to-implement tips to deliver a more intelligent and relevant search experience, along with real-world examples from major brands that have implemented them. Included in this guide:
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