Yet, most leads generated at events are never contacted causing organizations to fall short of producing the ROI they deserve. An event tech stack with effective integrations is essential in determining your ability to capture, follow-up with, and nurture an influx of new leads.

Download this ebook for six critical event key performance indicators, including how to:

• Armor your teams with easy multichannel approaches, including email, phone, LinkedIn, and messaging directly through an event app to ensure lead follow through
• Harness quantitative data in concert with qualitative feedback to optimize pre-, during-, and post-show activities
• Develop timely, personalized, and relevant follow-up content that will help close more deals