In today’s social-connected world, activating the employee voice on social media as a credible channel for information, resources and content is a winning factor for leading enterprises. Employees who are engaged on social media will help your organization reach your audience, build trust and extend the reach of your brand.

Employee advocates can be the difference between a brand effectively winning share-of-voice or going unnoticed. The importance of employee advocacy is strong and robust program can enable an organization to drive measurable business results. 

As your organization begins to empower your employees on social media, use these statistics to inform your employee advocacy strategy.