Your VIP guests boost your business whether you run a casino, resort, club, hotel or restaurant. How can your business cater to all of its highest-paying guests if they’re from different generations and cultures, each with their own language and high expectations?

The VIP Principle is here to help. Inside, you will learn the best strategies that business veterans Michelle Pascoe and David Staughton have collected over a combined 50 years to help you continuously improve your guest experience.

You will discover easy-to-implement ways to:

• Measure guest satisfaction to find your strengths and weaknesses
• Gather competitor intelligence
• Create a workplace of high-quality values and ethics
• Develop team-oriented leaders that impress your guests
• Satisfy current VIP guest and identify future ones
• And much more!