The World of CRM Metrics Explained

All over the world companies are busy trying to be the best at pleasing buyers. With attention spans rapidly shrinking, cost of acquisition is on the rise. That being said, it still takes relatively less cajoling to persuade someone who has already converted to remain in the relationship. In fact, the success rate when selling to an existing customer is a high 75%; in comparison, the success rate with prospects is around 20%.

This is where CRMs come into play. They have grown and matured and now have a profound impact across all sectors of a business.

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