Tomorrow’s Midmarket B2B eCommerce Will Take Place In The Cloud

New research from Forrester Consulting, commissioned by NetSuite, reveals that 62% of mid-market business sellers say they plan to adopt a single-stack solution as their next B2B ecommerce platform, unifying ecommerce with other systems such as ERP, CRM, and inventory and order management. The research also reveals most mid-size, B2B organizations still use legacy, standalone commerce technology. This outdated approach limits their market agility and their ability to fulfill customer expectations in the ever-changing world of the B2B buyer.

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