Digital technologies are shaking up entire industries. Conventional business models are being turned inside out in the quest for digitally-enhanced customer engagement and operational efficiency.

Innovative new businesses abound, but many long-standing brands have not yet realized that their competitive strategies are no longer relevant. The accelerating pace of technology change means competitive advantage can evaporate in a flash.

For C-suite execs at traditional businesses, staying ahead of that kind of digital disruption can seem like mission impossible. It’s not.

The truth is, long-standing brands are mastering disruption by harnessing digital trends to create new value for customers.

Drawing on the data and expertise of top scholars, researchers, and digital visionaries, this eBook is your guide to the digital trends that should be on your radar in 2018 and beyond.