Top 5 Retail Execution Strategies for 2015

With the consumer in complete control of their shopping experience, there are fewer second chances in retail. The “moment of truth” in the store is more fleeting than ever. To succeed in this environment, manufacturers need flawless retail execution that delivers right time, right place, right product availability and contextual customer engagement. They must begin by:
  • Leveraging the power of analytics and mobility to create a smarter, more pro-active sales force.
  • Improving supply chain accuracy and agility with a focus on reducing stock-outs and improving shelf accuracy.
  • Improving in-store customer engagement and conversion through personalized promotions and fulfillment innovation such as endless aisle.
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