Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms.
Streaming is a media type like no other, and it’s a media type that merits a new approach to measurement. Publishers who identify and adapt a strong solution will be in the best position to work with advertisers to monetize their inventory and build a platform with a loyal viewer base.
Check out this blog post to learn the top three things to look for in a streaming ad measurement solution.