Transferable demand with unparalleled accuracy inspired by GANs

The transferable demand model explained in this whitepaper can generate data from random noise (i.e. random numbers) to infer SKU incrementality and demand transfer impact. An area of Deep Learning that has inspired this model is called Generative Adversarial Networks (GANs). It is the world's first AI-driven cannibalization model using this approach, and it drives HIVERY Curate's hyper-local assortment optimization and recommendation engine. 

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