In recent years, the vast majority of business leaders say they want to differentiate based on great customer experiences. But marketing and sales organizations have lagged behind, especially in business-to-business (B2B). Jobs are typically designed around what the seller wants, not what buyers need. As a result, customers don’t get a great buying experience. More importantly, they don’t get the help they seek to solve their business problems. This white paper explores how to transform your customer’s buying experience by making their success part of your company DNA.
