Transforming Customer Data Into Insights: The Marketer’s Guide to CDPs

It’s a brave new world for marketers. People are buying and engaging with brands across more digital channels than ever, and customer loyalty is up for grabs. In the wake of COVID-19, brands are searching for tools and strategies to increase agility, retain customers, and meet new digital expectations.

One solution stands out among the rest: the customer data platform (CDP). In this webinar, you’ll see how marketers can achieve customer-centric, data-driven marketing with a CDP.

Join us to learn:

• How organizations have adapted to changing customer behaviors by providing a customer-first experience
• The top benefits you can expect from using a CDP, including top-notch customer experience, regulatory compliance, and better business results
• How to build a long-term strategy for using a CDP—and how to get going quickly

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