Food and ingredient manufacturers, distributors, and service operators are looking to digitally transform to achieve their number one priority - revenue growth. At its core, digital transformation is the unlocking of the power of digital technology to make business more proactive to customer needs and more agile in response to market changes. Ultimately, it gives companies the ability to deliver the superior customer experience that drives revenue growth. While many food companies are attempting to “catch up” by adopting digital tools, many are not properly leveraging data, artificial intelligence, dynamic pricing, process redesign, or other methods to improve growth.

For successful digital transformation, food companies need to make the right digital investments, concentrating on growth by transforming their end-to-end sales process.