Software, hardware, and high-tech manufacturing companies are under continued pressure to sustain business growth and profitability, while also increasing revenue and margin for both commodity and cutting-edge new products. The industry is challenged with addressing shifting customer expectations, growth through acquisition, new product introductions, and strong pressure from competitive channels - both old and new. In response, technology businesses are looking to harness the power of AI and machine learning to unlock of the power of deeper insights into their own data and quickly translate their strategies.

The goal? Make business more proactive to customer needs, more agile in response to market changes, and able to deliver a superior customer experience through complicated go-to-market channels.

For a successful digital transformation, tech companies need to transform their end-to-end sales process.