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In a world of flex or fail, agile companies that innovate clearly have a competitive advantage. So the question becomes how—how can leaders help create a company that continually adapts and grows? In this report, HBR and Egencia show that in-person collaboration is critical to this—to delivering new products or services, and to identifying fresh growth opportunities. Companies with a strong travel culture—one where the company, its leaders, and its processes support the use of corporate travel as a form of strategic investment with business value—produce better business results. Three-quarters of companies with a strong travel culture and two-thirds with very effective business travel management agree that face-to-face collaboration is extremely important to innovation in their organization. |
