Types of Digital Ad Technology

Because digital advertising has evolved into such a complex space, there are now several different types of ad technologies (and many different ad technology companies around the globe) that comprise the digital advertising ecosystem. These companies range from ad agencies, to media buying platforms, to ad networks, to publishers, and everything in between.

Download this eBook to learn about the main types of ad technologies:
  • Data Management Platforms (DMPs)
  • Demand-Side Platforms (DSPs)
  • Supply-Side Platforms (SSPs)
  • Ad Exchanges


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