Utilizing social and behavioral determinants of health to optimize go-to-market strategy

In this case study you’ll learn how they partnered with Clarify Health to use an integrated approach to traditional and non-traditional data and analyses to guide their product launch and access planning. Download the case study to learn how the brand team successfully addressed the following questions:

  • What are our patients’ income levels, and can they afford the out-of-pocket burden of the treatment?
  • Are our patients likely to be receptive to preventive care, based on their education levels?
  • How easy is it for our patients to access infusion centers of excellence (CoEs) for treatment?

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