With this information, you can draw logical conclusions about who your users are and what they’re looking for, and when you know what they’re looking for, you can deliver it. You’ll learn why analytics is important, what to watch out for, and some tools and techniques that you can employ today.

This eBook contains:

• UX Analytics: What They Are, and Why They Matter by Daniel Schwarz
• 5 Myths About Data-driven Design by Daniel Schwarz
• 5 Pitfalls to Avoid When Reading Analytics by Daniel Schwarz
• A Designer’s Guide to KPIs and Vanity Metrics by David Attard
• Descriptive Analytics vs Diagnostic Analytics by Daniel Schwarz
• An Introduction to A/B Testing by Daniel Schwarz
• How to Track JavaScript and Ajax Events with Google Analytics by Craig Buckler
• How to Track Ecommerce Transactions with Google Analytics by Craig Buckler

Free offer expires 6/5/18.